Berlin

Berlin is a newsletter-first Ghost theme built for content creators who want to turn their publication into a thriving email community. With its bold hero sections, prominent subscription forms, and thoughtful layout, Berlin puts your newsletter front and center while making every issue feel like an event.

No matter if you're launching a local newsletter, building a niche community, or establishing your voice in a specific space, Berlin prioritizes what matters most: growing your subscriber base, showcasing your best content, and creating a reading experience that keeps people coming back.

Newsletter-First Design

Berlin is built from the ground up for newsletter creators. The homepage isn't just a blog, it's a conversion machine that tells your story, showcases social proof, and makes subscribing irresistible.

The theme features a bold, centered hero section that immediately communicates your newsletter's value proposition. With customizable introduction text, a prominent email signup form, and an optional hero image, you capture attention the moment someone lands on your site.

Featured testimonials overlay your hero image, adding authentic social proof exactly where it matters most. These aren't buried at the bottom of the page—they're part of your first impression.

Smart Homepage Layout

Berlin's homepage is carefully structured to guide visitors naturally from awareness to subscription:

1. Hero Section - Bold introduction with immediate email capture
2. Latest Issues - Showcase your recent posts with clean, scannable layout
3. About Section - Personal connection with optional author photo
4. Subscribe CTA - Final conversion opportunity for those who scrolled

Each section is customizable through Ghost's theme settings, letting you adjust copy, images, and messaging to match your voice.

Typography That Commands Attention

Berlin uses a distinctive typographic system that makes your content memorable:

• Headings: Abril Fatface - A bold, editorial display font that demands attention
• Body Text: Lato - Clean, highly readable sans-serif for comfortable long-form reading

These fonts can be customized through Ghost's design settings, but the default pairing creates an instantly recognizable newsletter identity.

Post Templates Built for Stories

The post template adapts to your content with two distinct layouts:

With Feature Image:

• Grid-based layout with overlapping content card
• Featured image at 4:3 aspect ratio for consistent presentation
• Metadata (publish date, reading time, author) prominently displayed
• Clean transition from header to content

Without Feature Image:

• Full-width hero with white text on accent color background
• Bold typography takes center stage
• Metadata integrated into hero section

Both layouts maintain Berlin's signature aesthetic while giving you flexibility based on each post's needs.

Social Proof & Conversion

Berlin includes two testimonial slots built into the homepage hero section. These appear as elegant cards with smart positioning:

• Overlaid on hero image when present
• Side-by-side layout when no image is set
• Fully customizable testimonial text and author names
• Optional - hide either or both through theme settings

The testimonials use your site's accent color for visual cohesion, creating trust exactly where visitors make their subscription decision.

Internationalization Ready

Berlin includes 6 language translations out of the box:

• English
• German
• French
• Spanish
• Italian
• Ukrainian

All theme UI text uses Ghost's {{t}} helper, making it easy to add additional languages or customize existing translations through the locales folder.

Support & Documentation

Need help getting started with Berlin? Have a look at the documentation below or reach out to help@magicpages.co any time.